Position 6/64 : Packaging

Arktika Ice Cream
by: chuvinova
Arktika Ice Cream Arktika Ice Cream Arktika Ice Cream Arktika Ice Cream

0 Comments

Please log in to add a comment

Position 6/64

Arktika Ice Cream

Arktika Ice Cream is my student project. The task was to create packaging for a product using references to a suitable theme. I was inspired by vintage soviet aesthetics. The USSR was famous for its ice cream, it provokes nostalgic associations and warm childhood memories in many people. I tried to avoid too straightforward associations and symbols, instead I used soviet style typography and vintage prints which then turned into shapes reminding a little of soviet modernist architecture. The overall concept has been developed across two variants so the project resulted in two series: a premium one from folded silver cardboard and a simpler one using paper and foil. I've also created POS materials to promote the product.

Design: Natalia Chuvinova
www.behance.net/chuvinov

Client: student project
-

Tutor: Dmitry Mordvintsev
Tutor: Kirill Parmon

Rate it now:

Social Media



Questionable Content

Please click on a project on the left side.