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THE 'ONE' THAT MATTERS
by: scassetcorporationplc
THE 'ONE' THAT MATTERS THE 'ONE' THAT MATTERS

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Position 2/49

THE 'ONE' THAT MATTERS

The name 'ONE' is by no mean a coincidence. Apart from its one last location's privilege with a staggering view of Bangkok's historical park, it is also the one residence built to last with its timeless facade elements that are made by customised top class material that resembles the beauty of white marbles.

Not only SALADEANG ONE's exterior design that outshines the others, but every inch of its interior design is also one big matters to the developer. A lot of material used at SALADAENG ONE are imported from different corners of the world, yet all are harmonised by the tone of black and white. To manifest a timeless charm through the stillness of its design while whispering metropolitan vibrant in its sophisticated simplicity, black and white marbles play an outstanding role in both of exterior and interior designs of the property.


THE BRIEF
For the opening events of SALADAENG ONE, the developer wanted to have a souvenir that shares a classic yet sophisticated design experience with its guests to boast the brand's outstanding concept and design. However, the developer expected more than 350 guests at the opening events (including guests at the press conference), therefore it left quite a limited budget for the production of the souvenirs.

THE SOLUTION
To solve the limitation of budget allowance while still boast the brand's key message, the design team picked "chocolate" as the souvenir for the brand due to its reasonable cost of production yet classic enough to be a gift that no one would ever reject.

In order for a souvenir to portray a memorable experience of SALADAENG ONE's timeless marble exterior design, the chocolate was specially made to resemble the colour of black marbles, the main material that will be used at the residence's reception area. The designer commissioned one of the well known chocolate producer for the work using high quality ingredient to ensure not only the attractive appearance but also great taste of the chocolate.

Design: Borriwat Palawong
www.scasset.com

Client: SC ASSET Corporation Plc.
www.scasset.com

Creative Director: Chomchada Kuldiloke
Photographer: Nattarin Kraiwachirasit

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