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All-Occasion Teen
by: fame_retail
All-Occasion Teen All-Occasion Teen

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Position 8/34

All-Occasion Teen

Inspired by street art, this is an all-occasion Best Buy gift card geared toward teens. FAME worked with bright neon spot colors using a textured varnish ink to give the card a gritty, tactile quality. The FAME-designed carrier format unifies the cards at shelf. And (as with every card on display) it’s designed to be a 2-second read from 10 feet away.

Design: FAME
www.fameretail.com/

Client: Best Buy
www.bestbuy.com/

EVP, Chief Creative Officer: Bruce Edwards
Design Director: Sean Zindren
Designer/Illustrator: Gustav Holtz
Senior Copywriter: Kara Connolly

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