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Design Camp 2013 Gather 'Round
by: fame_retail
Design Camp 2013 Gather 'Round Design Camp 2013 Gather 'Round Design Camp 2013 Gather 'Round Design Camp 2013 Gather 'Round

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Position 5/34

Design Camp 2013 Gather 'Round

Putting an “Up North” spin on AIGA Minnesota’s "Connections" strategy for Design Camp 2013 (held in Minnesota's north woods), FAME sparked to the idea of campfire paired with the call to “Gather ‘Round.”

On the poster invite, the campfire came to life with firekissed orange and crispy metallic pantones over natural, speckled paper. And thanks to augmented reality, toasting digital marshmallows (via digital campfire) became a form of artistic expression—engaging potential attendees and increasing event response.

For video demonstration, go to AIGA Vimeo: http://vimeo.com/83523461

Demonstration of augmented reality built into Invitation/Poster design.
Get the Gasket AR app here for iOS: http://bit.ly/UMlmAs
And here for Android: http://bit.ly/YcBYRG

Design: FAME
www.fameretail.com/

Client: AIGA Minnesota
www.aigaminnesota.org/event/design-camp/

EVP, Chief Creative Officer: Bruce Edwards
Creative Director: Julie Feyerer
Senior Designer: Erik Herberg
Copywriter: Jake Kluskowski
Partner, Visual Effects/Augmented Reality: Gasket Studios
Partner, Sound Effects: BWN Music
Partner, Printing: Maximum Graphics
Partner, Printing: Studio On Fire

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